INSIGHT:

 

Moms are very efficient when it comes

to getting things done, but sometimes

they need a reliable source of entertainment

for their children to keep the whole family busy.

 

OBJECTIVE:

 

How can the newly launched Disney Plus

compete with streaming giants such as

Netflix, HBOGo, and Amazon?

IDEA:

 

We need to talk to those who make the most

decisions in the family: mothers! To communicate

the benefits of DisneyPlus we introduce:

Disney Nanny, a new Disney Plus family member

to entertain the whole family, and help mom’s get

things done. Just open Disney Plus, pick the nanny

that best suits your needs. Set a timer, and we’ll take

care of the rest.