INSIGHT:
Moms are very efficient when it comes
to getting things done, but sometimes
they need a reliable source of entertainment
for their children to keep the whole family busy.
OBJECTIVE:
How can the newly launched Disney Plus
compete with streaming giants such as
Netflix, HBOGo, and Amazon?
IDEA:
We need to talk to those who make the most
decisions in the family: mothers! To communicate
the benefits of DisneyPlus we introduce:
Disney Nanny, a new Disney Plus family member
to entertain the whole family, and help mom’s get
things done. Just open Disney Plus, pick the nanny
that best suits your needs. Set a timer, and we’ll take
care of the rest.
