THE REAL

TAKEOVER

 

WHY

People are used to seeing influencers go out and have a crazy night, but they never get the chance to be a part of it themselves.

WHAT

Social media experience where both Jaegermeister and Dixon’s (famous German Dj) fans would go on a day trip together.

Let users “control” the night of an influencer using the poll/vote functions of stories. While the night will be random, there will be aspects to it perfectly planned out so that the night will have to lead to something wild.

 

 

AD – Anastasiia Cherniavska

AD – Rik Nieuwdorp

Copy – Julia Heydemann