Advertising for marijuana is illegal for the majority of the world. Lucky for us:
there’s more than just one name for weed.
Willie’s Reserve will create real businesses for companies inspired by the hundreds of nicknames
for marijuana. The OOH billboards will be placed along busy highways that intersect states and
cities with differing laws (legal vs illegal) and once you cross the border you see what the ad
is really all about: Willie’s Reserve Dispensary.