Wimbledon Hits Prime

This summer, Wimbledon was streaming exclusively on Amazon Prime. Streaming platform wanted to announce it in a fun and easy-to-understand way.

Professional tennis players hit balls with an average speed of 200 km/h, possibly breaking all things in their way.

We use the ball and shattered surfaces as a strong visual to spread the news about Wimbledon coming to prime in a literally impactful way.

Key Visual

Creative Directors: Helge Hoffmann, Helge Pareja
Copywriter: Benjamin Bosch
Art Director: Anastasiia Cherniavska

Client: Amazon Prime
Agency: Ogilvy
Year: 2024