Freedom Grams

While most people in the U.S.A. enjoy the benefits of cannabis legalization, 40,000 are still in prison for it, and forgotten by the public

Freedom Grams is a cannabis brand that makes consumers aware that people are still in prison for amounts they can legally buy today. All proceeds fund legal action to get them out.

CASE FILM

Creative Directors: Franz Röppischer, Lorenz Langgartner
Copywriters: Sandra Valencia, Shruthi Subramanian, Lorenzo Colnaghi
Art Directors: Rohil Borole, Kai West Schlosser, Anastasiia Cherniavska, Ku, Changkyu, Reinier Wortman

Client: Dot
Agency: ServicePlan Innovation
Year: 2021