UnMMMute yourself

Everybody loves singing but on Social Media the critics can be harsh. Luckily humming is an easy way to be part of the fun even without the least bit of talent needed.

Milka partnered with a famous German artist, Emilio, to create a reMMMix version of his song with parts of it being replaced by humming.

Apart from the music video and Spotify release, Emilio encouraged people to hum along during the live concerts of his 2024 tour and on his TikTok via duets.

Creative Directors: Felipe Galiano, Matt Longstaff
Copywriters: Michelle Krahnenfeld, Benjamin Bosch
Art Director: Anastasiia Cherniavska

Client: Milka
Agency: Ogilvy
Year: 2024